As the world's top Burberry Coach and Chinese luxury brands, and money market into China for the control of brand partners.
Many brand actually in the past decade has been through agents and propety entered the China market, but it has many risks. Now a luxury brand is trying to cut the relevance, began to use their own funds and marketing strength attack on the Chinese market.
In July, Burberry said in a £7,000 to purchase distribution in China 30 cities between 50 and the franchise for the annual operation profit by 2011 - £2,000 ascension as.
France's handbag manufacturers to purchase its China Longchamp and distribution channels, and formed a Chinese fashion clothing team responsible administrative service. Lauren showed the main U.S. luxury brands from his son to create (HK) 0113. Buy back option: the distribution right in China.
According to the bane, says China consulting company is the world's second-largest luxury goods market, 2009 to increase sales to us $9.6 billion, or about 12% of the global market 27.5%. The figures in the next five years will increase to $146 billion, China has become the world's biggest luxury market.
Great financial group (Ample Finance) analysts William Lo said: "a lot of brands in China for more than 10 years after the operation have gained a lot of experience, the preparation, so self-support can reduce the cost, improve the distribution of profit space."
Mirae own borders in retail analysts Selina Sia Group, China's coastal cities that are currently in China's major luxury brand market, but only 5% of the population scale, so the mainland and the smaller cities have huge growth of market space.
Swiss luxury Bally manufacturers, said earlier this week to enter China some low-end city, and has a set of Inner Mongolia in Hohhot.